Customer Relationship Management (CRM) tools have become an integral part of successful sales teams ever since they were created.
A CRM system can help you organize, streamline and automate the customer relationship process, enabling you to better engage with customers and prospects.
This article looks at five of the best CRM systems that offer Facebook integration, allowing you to better manage your customer relationships on the world’s most popular social media platform.
Benefits of integrating your CRM with Facebook
A CRM can help your sales team stay organized and close more deals, but it can also save you time and resources. Integrating your CRM software with Facebook Lead Ads has multiple benefits ranging from automated lead sync to better targeting and improved efficiency.
Automatically Sync Lead Data
Your sales team will focus on closing deals rather than spending time manually filling in the leads’ information.
Automated Email Follow-Ups
You can boost the quality of your leads by sending them an automated follow-up email. Double validation is a great way to confirm someone is interested in your product or service and can help you reduce spam.
Targeting your current leads and customers can be a great way to increase your return on investment. You can also use your existing customer base to create lookalike audiences.
Instead of searching through multiple sources, all leads can be managed in one place, giving a clear overview of the mediums used to reach you. This saves time and allows you to gain valuable insight into your customer’s preferences and behaviors.
5 Best CRM with Facebook Integration
CRMs are proven to increase sales and improve customer satisfaction, but they are notoriously difficult to implement. The most crucial aspect to consider when picking a CRM is whether or not it fits your specific needs.
If your business relies heavily on Facebook to generate leads, you should start your search with one of the following CRMs.
Teamgate is a powerful and intuitive customer relationship management (CRM) software platform that allows businesses to manage leads, contacts, deals, and customer data across multiple channels. One of the most powerful features of Teamgate is its integration with Facebook Lead Ads.
It automatically syncs newly generated leads from Facebook into your CRM, allowing your sales team to take action quickly and initiate the sales process. Moreover, integrating Facebook with Teamgate can help you track and measure the performance of your lead generation campaigns, so you can identify the ones that underperform.
Here are more features that make Teamgate a go-to CRM platform for businesses of all sizes:
- Facebook Lead Ads integration – Teamgate’s Facebook Lead Ads integration is designed to save valuable sales time by automating lead generation efforts. It accomplishes this by eliminating the need for manual data import, as all captured lead data is transferred instantly and automatically.
- Lead scoring – calculates the likelihood of a lead converting to a sale. It helps to identify the source of a lead and assess its value, making it an essential tool for accurate sales analysis.
- Lead segmentation – filters out cluttered and confusing lists, allowing you to quickly and easily focus on the user segments you need.
- Lead conversion – mark leads as qualified or unqualified with one click to keep your database organized and unblocked for future sale stages.
- Email integration – track and manage sales emails, send customized templates, and start conversations from a single tool.
- Zapier integration – track and manage sales emails, send customized templates, and start conversations from a single tool.
Hubspot is a powerful all-in-one marketing platform and CRM that helps businesses efficiently manage their marketing efforts, create efficient campaigns, and track results. Hubspot can integrate with Facebook via a built-in connector, which means it can receive and send data to Facebook.
Once you integrate the two platforms, you will be able to:
- Create and manage Facebook ads from Hubspot – lets you control and track your Facebook ads directly from Hubspot;
- Automatically sync leads to Hubspot – this feature will automatically update or create new leads in your CRM as people respond to your Facebook Lead Ad.
- Share event and website data – automatically sync your website conversion data with Facebook.
Salesforce helps businesses drive growth and improve customer experience through a comprehensive suite of integrated solutions. Even though they do not offer a built-in Facebook connector, you can use a 3rd party service (like Zapier, LeadsBridge, etc.) to capture lead data and sync it with your CRM.
This integration can help you drastically reduce manual input and boost data quality. Still, it can also help you improve your marketing efforts by creating custom audiences based on your customers and existing leads.
Salesforce is packed with lots of other valuable features that can significantly improve your sales process:
- Real-time data sync across channels – AI-powered intelligence and analytics help you make better decisions by analyzing data in real time from all marketing channels;
- Personalize outreach – automatically generate AI-driven content, offers, and recommendations to boost sales;
- Automate communications – send and track emails and SMS messages from a single platform;
- Forecast Management – build customized sales forecasting reports using AI to better understand your pipeline health.
Businesses use Zoho CRM to generate more sales and improve efficiency. Integrating it with Facebook can help you better understand your target demographic and develop targeted campaigns. But you can also use this integration to streamline the lead acquisition process and track your sales progress.
Zoho CRM packs powerful automation options, like lead scoring and automated follow-ups, plus a built-in AI that functions like a personal assistant.
But all these barely scratch the surface of Zoho CRM’s capabilities, so here are some more features that genuinely make Zoho CRM a great choice:
- Real-Time Social Media Monitoring – Create new posts or react and comment on existing ones directly from Zoho CRM;
- Zia, the AI personal assistant – This AI can predict what’s coming, recommend what needs to be done, automates macros, and much more;
- Automatically escalate cases – Focus your efforts on essential tasks rather than manually escalating overdue cases every day;
- Email parser – Automatically fetching lead data directly from incoming sales inquiry emails.
Agile CRM has one of the most complex Facebook integrations on the market. It can match your existing lead’s database with their Facebook profiles to automatically import and update relevant data. Further, the integration widget provides insights into your customers’ activity on Facebook so you can contact or advertise to them at the right time.
Besides these, Agile CRM has many valuable features that can help your sales team reach their goals faster and more efficiently:
- Single page management – Communication history, social media profiles, interests, and lead scores, displayed on a single page;
- Contact timelines – Know when and how each customer interacted with your business;
- Marketing automation – Easily create marketing workflows, landing pages, forms, and autoresponders with drag-and-drop editors.
- Appointment Scheduling – Schedule, manage and sync appointments from a single dashboard.
What is the best CRM with Facebook integration?
Picking a CRM is one of the most important business decisions you will make. It takes a lot of time to train your team to use specific software and even more to integrate it within their workflow.
One of the most complex but easy-to-use solutions on the market that can integrate with Facebook is Teamgate. It comes with a comprehensive set of tools ranging from sales automation to lead scoring and much more, making it the best choice for businesses of all sizes.