So the recent survey we did above took me a bit by surprise. Since the earliest days of SaaStr, we’ve pushed founders to do more outbound, earlier. We’ve pushed the point that outbound — done right — always works. Done poorly, it often just ends up a bunch of expensive spam, however.
And it does seem like with times a bit tougher for many, dialing up outbound could be the answer. I just wasn’t expecting quite such a strong Yes to that question.
Do the world’s most compelling pitch to a potential buyer. Make it amazing. Take your time. Make it a pitch so compelling, you’d buy the product yourself. Don’t just do a lame coffee ask, or a lame generic cadence.
Do a pitch that will truly make the correct prospect’s life easier. And watch if a few percent of them don’t at least open it.
And look at the prior survey below. If you aren’t doing outbound, you’re probably leaving from 10%-50% of the revenue you could be getting behind.
Published on March 6, 2023
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