Why SaaS Companies/ CEOs Need to Figure Out Owned Media

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by one of our SaaStock USA Speakers Anthony Kennada, Co-Founder & CEO at AudiencePlus, who shares why SaaS companies/ CEOs need to figure out owned media (and fast!)

You know, the best B2B marketers are really good at pattern matching. What we find is that the consumer world is about five years ahead of the enterprise software world, and then the D2C world is about maybe 18 months to two years ahead of us.

Co-Founder and CEO of AudiencePlus, the leading owned media platform that’s building software, content, and community to help every company become a media company, Anthony was previously CMO of industry-leading SaaS companies like Front, Gainsight, and Hopin.

In this episode  Anthony shares:

• Why he made the leap from CMO to Founder & CEO
• If media should be a CEOs priority in today’s economy
• Why algorithms are working against us
• If third party cookies are going away
• Hardest thing about building a startup in 2023
• PLUS a sneak peek into his speaking theme for SaaStock USA..!

and more!

Listen to the full episode, watch the video below and subscribe to the SaaS Revolution Show podcast today.

Watch now, or listen to the audio-only version below:



Listen to the audio now:
https://thesaasrevolutionshow.simplecast.com/episodes/why-saas-companies-ceos-need-to-figure-out-owned-media

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Want to network and chat all things SaaS with Anthony in-person? Join us at SaaStock USA 2023 happening 31 May – 2 June in the silicon-lit hills of Austin Texas 🇺🇸

Prices increase March 31st at midnight – snag yours before they’re gone! Save an additional 10% off using code ‘SAASREV’ https://ti.to/saastock/saastock-usa/discount/SAASREV