Email marketing is a cost-effective and efficient way to promote your hotel and increase bookings. With summer just around the corner, it’s the perfect time to step up your email marketing game. In this article, we’ll explore ten tips to help you improve your email marketing strategy and drive more bookings to your hotel.
18 tips for effective hotel advertising to increase booking this summer
Build your email list
The first step in any email marketing strategy is to build your email list. You can collect email addresses from your website, social media, and in-person interactions. Ask for permission to email your subscribers and let them know what kind of content they can expect to receive from you.
Segment your email list
Segmenting your email list means dividing it into groups based on specific criteria, such as location, interests, or previous bookings. It lets you send more targeted and personalized emails, increasing engagement and conversions.
Use eye-catching subject lines
Your subject line is the first thing your subscribers will see in their inboxes, so it’s essential to make it catchy and attention-grabbing. Keep it short and sweet, and use action-oriented language to encourage your subscribers to open your email.
Create custom hospitality email templates
Custom hotel email templates are a great way to showcase your hotel’s branding and personality. Use a tool like Postermywall’s email templates to create beautiful, professional-looking emails that stand out in your subscribers’ inboxes.
Personalize your emails
Personalization goes beyond just adding your subscribers’ names to the email. Use segmentation and dynamic content to tailor your emails to each subscriber’s interests, location, and behavior. It can lead to higher engagement and conversions.
Include a call to action
Your email campaigns should have a clear call to action that tells your subscribers what you want them to do next. It could be booking a room, checking out your latest offer, or following you on social media. Make sure your call to action is prominent and easy to follow.
Offer exclusive deals and promotions
Everybody loves a good deal, so why not offer exclusive deals and promotions to your email subscribers? It can be a great way to incentivize subscribers to book with your hotel instead of your competitors.
Use high-quality images and videos
Visuals are a powerful tool in email marketing. Use high-quality images and videos to showcase your hotel’s amenities, rooms, and location. It can help subscribers visualize themselves at your hotel and increase their desire to book with you.
Optimize for mobile
More than half of all email opens happen on mobile devices, so optimizing your emails for mobile is crucial. Use a responsive email template that automatically adjusts to different screen sizes, and keep your content short and sweet.
Track your results and refine your strategy
Finally, tracking your email marketing results and using that data to refine your strategy is vital. Use tools like Google Analytics to measure your email open rates, click-through rates, and conversions. Test different subject lines, calls to action, and email templates to see what works best for your audience.
Leverage user-generated content
Incorporating user-generated content (UGC) in your email campaigns can help build credibility and trust with potential customers. It can include photos and reviews from previous guests, social media posts featuring your hotel, or UGC contests. By showcasing real-life experiences of happy customers, you can encourage others to book with your hotel.
Time your emails strategically
Timing is everything when it comes to email marketing. Sending your emails at the right time can make all the difference in terms of open rates, click-through rates, and conversions. Experiment with different sending times to see when your subscribers are most active, and adjust your email schedule accordingly.
Personalize your email subject lines
Personalizing your email subject lines can increase open rates and make your emails stand out in a crowded inbox. Use subscriber data such as location, behavior, and interests to tailor your subject lines to each recipient. It can build a stronger connection with your subscribers and increase their chances of booking with your hotel.
Use social proof
Social proof refers to testimonials, reviews, and other forms of validation from satisfied customers to persuade others to book with your hotel. Include snippets of reviews or testimonials in your email campaigns to showcase your hotel’s quality and service. You can also use awards or accolades your hotel has received to highlight your credibility.
Creating a sense of urgency in your email campaigns can encourage subscribers to take action quickly. You can achieve this by including limited-time offers or exclusive deals that expire soon. Creating a sense of scarcity can motivate potential customers to book with your hotel before it’s too late.
A/B test your emails
A/B testing involves sending two variations of the same email to a subset of your email list to see which performs better. It can help you optimize your email campaigns and increase engagement and conversions. Test elements such as subject lines, images, calls to action, and email templates to see what resonates best with your audience.
Keep your emails simple and clear
In today’s fast-paced world, people are inundated with emails every day. Keeping your emails simple is essential to stand out in a crowded inbox. Use short sentences and paragraphs, include plenty of white space, and focus on one main message per email. It will make it easier for your subscribers to digest your content and take action.
Personalize your landing pages
Once a subscriber clicks through to your website from your email campaign, it’s significant to keep the personalization going. Use dynamic content on your landing pages to tailor the experience to each individual’s interests and behavior. It can increase the chances of them making a booking and becoming repeat customers.
In addition to these tips, there are a few other things to remember when crafting your hotel’s email marketing strategy. One crucial factor is timing. Consider the best time to send your emails to ensure they are received and read by your subscribers. For example, sending a promotional email for a weekend getaway on a Friday afternoon may be more effective than sending it on a Monday morning.
Email marketing can be a powerful tool for promoting your hotel and driving more bookings. Following these tips can improve your email marketing strategy and get better results this summer. And don’t forget to check out Postermywall’s email templates to create beautiful and practical emails that stand out in your subscribers’ inboxes.