How the SaaS Org Needs to Change to Support PLG

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow and SaaStockUSA speaker, who shares how SaaS orgs need to change to support PLG.

Yes you can do all these processes, but the essence of it is really having a great product, right? A great product that’s easy to use, that is highly sophisticated, that can do what the customers want it to do in a good way, in an easy to use way. That’s something we’re hyper-focused on – building the best product in the market, always being ahead of the competition on having the best product.

In this episode you’ll hear:

• What shapes Esben as a person & entrepreneur
• Why he’s bootstrapping Userflow
• How the current market is impacting him and his clients, and what he’s doing to navigate through it
• Why Userflow takes a PLG approach to building the business
• The hardest thing about product-led growth
• PLUS what Esben’s most looking forward to at #SaaStockUSA

& more!

Listen to the full episode, watch the video below and subscribe to the SaaS Revolution Show podcast today.

Watch now, or listen to the audio-only version below:



Listen to the audio now:
https://thesaasrevolutionshow.simplecast.com/episodes/at-300m-arr-what-makes-gp-a-product-led-organisation

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