How to Increase SaaS Sign-ups With Technical SEO

The team at Hiperion Marketing joined up with SaaS Mag to detail exactly how you can increase SaaS sign-ups using technical SEO.

Increasing sign-ups, which leads to acquiring more market share and ultimately increasing revenue is one of the defining problems startups and SaaS companies face in 2023.

A proven solution to this problem is SEO, but more decisively, technical SEO.

Embracing technical SEO is one of the most crucial customer acquisition decisions successful SaaS companies make in their growth journey.

The Problem Many SaaS Companies Face

Once your SaaS company has overcome the obstacle of finding the right solution to a common problem, the next major obstacle is customer acquisition at scale. Should we focus on social media? Should we hire an SDR? Should we do email marketing? There are so many different acquisition channels it can be difficult for founders to make decisions that produce results.

What A Successful SEO Campaign Can Achieve

According to BrightEdge Research found within their 2022 reports that 68% of interactions begin with a search engine. The ultimate goal of an SEO campaign is to bring customers directly to the site and increase the number of conversions: in the SaaS world, it’s all about sign-ups and/or demos booked.

The foundation of SEO that sustainable and organic growth is built upon, is Technical SEO. Technical SEO is an important first step in a SaaS company’s SEO journey, aiming to increase sign-ups. You’re not only presenting a healthy and user-friendly website, but you’re playing by Google’s rules now. If done properly, Google will reward your site by increasing impressions and clicks.

Creating Your Technical SEO Roadmap

An effective technical SEO campaign starts with something we refer to as a website quality audit (WQA). A website quality audit is an assessment of the current health of your website. A few common site issues at glance are:

5xx errors
4xx errors
Broken links
Missing title tags & meta descriptions
And more

A proper WQA pulls in data from multiple sources to establish an SEO roadmap to guide your team, or an outsourced team, down a path of fixing the highest priority errors first. There are a variety of tools that help run an audit of your website. We recommend either Semrush.com, Ahrefs.com or if you’re looking for a free option Hiperion Marketing’s site audit tool can be found here.

Tip: Keep the WQA simple, Google Sheets works great. No need to overcomplicate things as long as the end result is the same: all technical SEO issues are fixed.

Another resource we strongly recommend to tackle site issues is Hiperion Marketing’s 36,000-word technical SEO guide. If you are having trouble fixing any technical SEO errors on your site you can find all the answers here. The level of technical difficulty ranges from error to error. Issues could be as easy as a small broken link fix to problematic SSL or redirection errors causing low conversion: the difference would be down to the fine details that should be looked over thoroughly.

Common Site Issues That Hurt Your Site’s Health

There are 75+ technical issues a site can encounter, however here are 5 common technical SEO site issues that can majorly affect your website’s performance and health.

5xx Errors

5xx errors refer to problems with a server being unable to perform the request from a user or a crawler. They prevent users and search engine robots from accessing your web pages, and can negatively affect user experience and search engines’ crawlability. This will in turn lead to a drop in traffic driven to your website.

Investigate the causes of these errors and fix them.

These errors are caused by the server being unable to fulfill an apparently valid request from a visitor. Often, you will need the help of a server administrator to investigate them. It is also important to consider that quite often, a chain of servers is handling an HTTP request, so it may not be your server that is returning the error.

4xx Errors

A 4xx error means that a webpage cannot be accessed. This is usually the result of broken links. These errors prevent users and search engine robots from accessing your webpages, and can negatively affect both user experience and search engine crawlability. This will in turn lead to a drop in traffic driven to your website. Please be aware that crawler may detect a working link as broken if your website blocks our crawler from accessing it. This usually happens due to the following reasons:

DDoS protection system
Overloaded or misconfigured server

If a webpage returns an error, remove all links leading to the error page or replace it with another resource.

To identify all pages on your website that contain links to a 4xx page, click “View broken links” next to the error page.

If the links reported as 4xx do work when accessed with a browser, you can try either of the following:

Contact your web hosting support team
Instruct search engine robots not to crawl your website too frequently by specifying the “crawl-delay” directive in your robots.txt

Missing Title Tags

A tag is a key on-page SEO element. It appears in browsers and search results, and helps both search engines and users understand what your page is about.</p> <p>If a page is missing a title, or a <title> tag is empty, Google may consider it low quality. In case you promote this page in search results, you will miss chances to rank high and gain a higher click-through rate.</p> <p>Ensure that every page on your website has a unique and concise title containing your most important keywords.</p> <h3 class="wp-block-heading"><a/>Broken Internal Links</h3> <p>Broken internal links lead users from one website to another and bring them to non-existent web pages. Multiple broken links negatively affect user experience and may worsen your search engine rankings because crawlers may think that your website is poorly maintained or coded.</p> <p>Please note that crawler may detect a working link as broken. Generally, this happens if the server hosting the website you’re referring to blocks search engine crawler from accessing the website.</p> <p>Please follow all links reported as broken. If a target webpage returns an error, remove the link leading to the error page or replace it with another resource.</p> <p>If the links reported as broken do work when accessed with a browser, you should contact the website’s owner and inform them about the issue.</p> <h3 class="wp-block-heading"><a/>Pages Not Crawled</h3> <p>This issue indicates that our crawler couldn’t access the webpage. There are two possible reasons:</p> <ul> <li>Your site’s server response time is more than 5 seconds</li> <li>Your server refused access to your webpages</li> </ul> <p>Please contact your web hosting technical support team and ask them to fix the issue.</p> <p>Again, most technical SEO issues that exist can be found and diagnosed <a href="https://hiperion.notion.site/How-to-Fix-Technical-SEO-Issues-on-Your-Site-to-Get-More-Traffic-c93e10772078457780f7eaf0844788e8#24c17679a0074088a95e59b7698fcf11" target="_blank" rel="noreferrer noopener">here</a>.</p> <h2 class="wp-block-heading"><a/>How to Track the Benefits of Technical SEO Fixes</h2> <p>Tracking the positive progress after fixing technical SEO issues on your site is important so you can properly gauge your efforts. There are a variety of free and paid tools to achieve this.</p> <h3 class="wp-block-heading"><a/>Free</h3> <ul> <li>Google Analytics – You can track increases in metrics such as organic traffic, conversions, time on site, session duration, and more.</li> <li>Google Search Console – GSC will give you insight into pure organic traffic, breaking down impressions, clicks, click-through rate, and more.</li> </ul> <h3 class="wp-block-heading"><a/>Paid</h3> <p>Semrush – Semrush is an all-in-one SEO tool that allows you to track vital metrics such as keyword rankings and run comprehensive site audits. These site audits present specifically which errors still exist and which ones have been fixed.</p> <figure class="wp-block-image aligncenter size-large is-resized"><img decoding="async" loading="lazy" src="https://saasmag.com/wp-content/uploads/2022/08/Technical-SaaS-SEO-Ahrefs2-1024x628.png" alt="Technical SaaS SEO Ahrefs" class="wp-image-6496" width="705" height="432"/></figure> <p>Ahrefs – Ahrefs, also an all-in-one SEO tool, allows you to perform a deep technical analysis of your site to assess and fix technical issues.</p> <h2 class="wp-block-heading"><a/>Outcomes of a Technical SEO</h2> <p>Ultimately the goal of a successful technical SEO sprint is one thing: increase your revenue. In order to do that you need to put your website in front of more potential customers. To achieve that, you need to solve technical SEO issues to increase organic growth. We have broken down where to locate concrete organic numbers and how they convert.</p> <h3 class="wp-block-heading"><a/>Good Page Experience</h3> <p>Good Page Experience is an organic channel that can be located in your Google Search Console account under Search Appearance. This channel can be populated after a series of technical SEO issues have been resolved.</p> <figure class="wp-block-image aligncenter size-full is-resized"><img decoding="async" loading="lazy" src="https://saasmag.com/wp-content/uploads/2022/08/Technical-SaaS-SEO-Performance-on-Search-Results2.png" alt="Technical SaaS SEO Performance on Search Results" class="wp-image-6497" width="660" height="457" srcset="https://saasmag.com/wp-content/uploads/2022/08/Technical-SaaS-SEO-Performance-on-Search-Results2.png 660w, https://saasmag.com/wp-content/uploads/2022/08/Technical-SaaS-SEO-Performance-on-Search-Results2-480x332.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 660px, 100vw"/></figure> <p>The traffic you are seeing above was generated for a B2B SaaS client with a global demographic within just days of a successful technical SEO sprint being completed. Metrics at a glance:</p> <p>Total sprint time: 22 days<br />Clicks generated within 30 days: 3,790<br />Clicks generated within 120 days: 15,100<br />Total sprint cost: $3,495<br />Total projected ROI to date: ~$90,000</p> <h3 class="wp-block-heading"><a/>How SEO Converts</h3> <p>The reason SEO is so beneficial to SaaS companies is because of the intent behind search. SEO traffic in many cases converts at a much higher rate than other channels such as organic social, paid ads, or referral traffic.</p> <figure class="wp-block-image aligncenter size-full is-resized"><img decoding="async" loading="lazy" src="https://saasmag.com/wp-content/uploads/2022/08/Technical-SaaS-SEO-Insights1.png" alt="Technical SaaS SEO Insights" class="wp-image-6498" width="470" height="588"/></figure> <p>How to set up conversion tracking is a conversation for another day, but tracking the monetary value of conversions is the ultimate ROI factor.</p> <figure class="wp-block-image aligncenter size-large is-resized"><img decoding="async" loading="lazy" src="https://saasmag.com/wp-content/uploads/2022/08/Technical-SaaS-SEO-Performance-on-Search-Results1-1024x667.png" alt="Technical SaaS SEO Conversions" class="wp-image-6501" width="599" height="388"/></figure> <p>What could an extra 500+ conversions do for your SaaS company in a 90-day time frame?</p> <h2 class="wp-block-heading"><a/>How to Get Technical SEO Help From Here</h2> <p>Hiperion Marketing has helped numerous SaaS companies dramatically increase conversion, sign-ups, and revenue with their technical SEO sprint framework. If you want to learn more about what Hiperion Marketing has to offer, <a href="https://www.hiperionmarketing.io/" target="_blank" rel="noreferrer noopener">check out their website</a> for more information.</p> <p>You can also <a href="https://calendly.com/hiperionmarketing/meet-with-jace" target="_blank" rel="noreferrer noopener">book a call here</a>.</p> <p style="font-size:10px"><em>Citation List</em><br /><em>Research reports</em>. BrightEdge. (2022). Retrieved from <a href="https://www.brightedge.com/resources/research-reports" target="_blank" rel="noreferrer noopener">https://www.brightedge.com/resources/research-reports</a><br /><em>Search engine market share worldwide</em>. StatCounter Global Stats. (n.d.). Retrieved from <a href="https://gs.statcounter.com/search-engine-market-share" target="_blank" rel="noreferrer noopener">https://gs.statcounter.com/search-engine-market-share</a><br />Google. (n.d.). <em>Understanding page experience in Google Search results</em>. Google. Retrieved August 10, 2022, from <a href="https://developers.google.com/search/docs/advanced/experience/page-experience" target="_blank" rel="noreferrer noopener">https://developers.google.com/search/docs/advanced/experience/page-experience</a></p> </p></div> <p><script> (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.5"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); </script><br /> <br /><br /> <br /><a href="https://www.saasmag.com/how-to-increase-saas-sign-ups-with-technical-seo/">Source link </a></p> </div> </div> <div class="jeg_ad jeg_article jnews_content_bottom_ads "><div class='ads-wrapper '></div></div><div class="jnews_prev_next_container"><div class="jeg_prevnext_post"> <a href="https://saasnewshubb.com/2023/07/07/10-rules-of-the-boardroom-with-threshold-vc/" class="post prev-post"> 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type='text/javascript' src='https://saasnewshubb.com/wp-content/plugins/wpforms-lite/assets/js/jquery.validate.min.js?ver=1.19.3' id='wpforms-validation-js'></script> <script type='text/javascript' src='https://saasnewshubb.com/wp-content/plugins/wpforms-lite/assets/js/mailcheck.min.js?ver=1.1.2' id='wpforms-mailcheck-js'></script> <script type='text/javascript' src='https://saasnewshubb.com/wp-content/plugins/wpforms-lite/assets/js/punycode.min.js?ver=1.0.0' id='wpforms-punycode-js'></script> <script type='text/javascript' src='https://saasnewshubb.com/wp-content/plugins/wpforms-lite/assets/js/wpforms.min.js?ver=1.7.2.1' id='wpforms-js'></script> <div class="jeg_ad jnews_mobile_sticky_ads "></div><script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"article","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/saasnewshubb.com\/2023\/07\/07\/how-to-increase-saas-sign-ups-with-technical-seo\/"},"dateCreated":"2023-07-07 02:07:20","datePublished":"2023-07-07 02:07:20","dateModified":"2023-07-07 02:07:20","url":"https:\/\/saasnewshubb.com\/2023\/07\/07\/how-to-increase-saas-sign-ups-with-technical-seo\/","headline":"How to Increase SaaS Sign-ups With Technical SEO","name":"How to Increase SaaS Sign-ups With Technical SEO","articleBody":" [ad_1]\r\n<br><div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center\"><em>The team at Hiperion Marketing joined up with SaaS Mag to detail exactly how you can increase SaaS sign-ups using technical SEO.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p>Increasing sign-ups, which leads to acquiring more market share and ultimately increasing revenue is one of the defining problems startups and SaaS companies face in 2023.<\/p>\n\n\n\n<p>A proven solution to this problem is SEO, but more decisively, technical SEO.<\/p>\n\n\n\n<p>Embracing technical SEO is one of the most crucial customer acquisition decisions successful SaaS companies make in their growth journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a\/>The Problem Many SaaS Companies Face<\/h2>\n\n\n\n<p>Once your SaaS company has overcome the obstacle of finding the right solution to a common problem, the next major obstacle is customer acquisition at scale. Should we focus on social media? Should we hire an SDR? Should we do email marketing? There are so many different acquisition channels it can be difficult for founders to make decisions that produce results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a\/>What A Successful SEO Campaign Can Achieve<\/h2>\n\n\n\n<p>According to BrightEdge Research found within their 2022 reports that 68% of interactions begin with a search engine. The ultimate goal of an SEO campaign is to bring customers directly to the site and increase the number of conversions: in the SaaS world, it\u2019s all about sign-ups and\/or demos booked.<\/p>\n\n\n\n<p>The foundation of SEO that sustainable and organic growth is built upon, is Technical SEO. Technical SEO is an important first step in a SaaS company\u2019s SEO journey, aiming to increase sign-ups. You\u2019re not only presenting a healthy and user-friendly website, but you\u2019re playing by Google\u2019s rules now. If done properly, Google will reward your site by increasing impressions and clicks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a\/>Creating Your Technical SEO Roadmap<\/h2>\n\n\n\n<p>An effective technical SEO campaign starts with something we refer to as a website quality audit (WQA). A website quality audit is an assessment of the current health of your website. A few common site issues at glance are:<\/p>\n\n\n\n<ul>\n<li>5xx errors<\/li>\n\n\n\n<li>4xx errors<\/li>\n\n\n\n<li>Broken links<\/li>\n\n\n\n<li>Missing title tags & meta descriptions<\/li>\n\n\n\n<li>And more<\/li>\n<\/ul>\n\n\n\n<p>A proper WQA pulls in data from multiple sources to establish an SEO roadmap to guide your team, or an outsourced team, down a path of fixing the highest priority errors first. There are a variety of tools that help run an audit of your website. We recommend either <a href=\"https:\/\/semrush.com\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush.com<\/a>, <a href=\"http:\/\/ahrefs.com\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs.com<\/a> or if you\u2019re looking for a free option Hiperion Marketing\u2019s site audit tool can be found <a href=\"https:\/\/www.hiperionmarketing.io\/seo-site-audit-tool\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"363\" height=\"354\" src=\"https:\/\/saasmag.com\/wp-content\/uploads\/2022\/08\/Technical-SaaS-SEO-Site-Audit-1.png\" alt=\"Technical SaaS SEO Site Audit\" class=\"wp-image-6495\" srcset=\"https:\/\/www.saasmag.com\/wp-content\/uploads\/2022\/08\/Technical-SaaS-SEO-Site-Audit-1.png 363w, https:\/\/www.saasmag.com\/wp-content\/uploads\/2022\/08\/Technical-SaaS-SEO-Site-Audit-1-300x293.png 300w\" sizes=\"(max-width: 363px) 100vw, 363px\"\/><\/figure>\n\n\n\n<p>Tip: Keep the WQA simple, Google Sheets works great. No need to overcomplicate things as long as the end result is the same: all technical SEO issues are fixed.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/saasmag.com\/wp-content\/uploads\/2022\/08\/Technical-SaaS-SEO-Google-Sheet3-1024x518.png\" alt=\"Technical SaaS SEO Google Sheet\" class=\"wp-image-6499\" width=\"792\" height=\"401\"\/><\/figure>\n\n\n\n<p>Another resource we strongly recommend to tackle site issues is Hiperion Marketing\u2019s 36,000-word technical SEO guide. If you are having trouble fixing any technical SEO errors on your site you can find all the answers <a href=\"https:\/\/hiperion.notion.site\/How-to-Fix-Technical-SEO-Issues-on-Your-Site-to-Get-More-Traffic-c93e10772078457780f7eaf0844788e8#24c17679a0074088a95e59b7698fcf11\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. The level of technical difficulty ranges from error to error. Issues could be as easy as a small broken link fix to problematic SSL or redirection errors causing low conversion: the difference would be down to the fine details that should be looked over thoroughly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a\/>Common Site Issues That Hurt Your Site\u2019s Health<\/h2>\n\n\n\n<p>There are 75+ technical issues a site can encounter, however here are 5 common technical SEO site issues that can majorly affect your website\u2019s performance and health.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a\/>5xx Errors<\/h3>\n\n\n\n<p>5xx errors refer to problems with a server being unable to perform the request from a user or a crawler. They prevent users and search engine robots from accessing your web pages, and can negatively affect user experience and search engines\u2019 crawlability. This will in turn lead to a drop in traffic driven to your website.<\/p>\n\n\n\n<p>Investigate the causes of these errors and fix them.<\/p>\n\n\n\n<p>These errors are caused by the server being unable to fulfill an apparently valid request from a visitor. Often, you will need the help of a server administrator to investigate them. It is also important to consider that quite often, a chain of servers is handling an HTTP request, so it may not be your server that is returning the error.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a\/>4xx Errors<\/h3>\n\n\n\n<p>A 4xx error means that a webpage cannot be accessed. This is usually the result of broken links. These errors prevent users and search engine robots from accessing your webpages, and can negatively affect both user experience and search engine crawlability. This will in turn lead to a drop in traffic driven to your website. Please be aware that crawler may detect a working link as broken if your website blocks our crawler from accessing it. This usually happens due to the following reasons:<\/p>\n\n\n\n<ul>\n<li>DDoS protection system<\/li>\n\n\n\n<li>Overloaded or misconfigured server<\/li>\n<\/ul>\n\n\n\n<p>If a webpage returns an error, remove all links leading to the error page or replace it with another resource.<\/p>\n\n\n\n<p>To identify all pages on your website that contain links to a 4xx page, click \u201cView broken links\u201d next to the error page.<\/p>\n\n\n\n<p>If the links reported as 4xx do work when accessed with a browser, you can try either of the following:<\/p>\n\n\n\n<ul>\n<li>Contact your web hosting support team<\/li>\n\n\n\n<li>Instruct search engine robots not to crawl your website too frequently by specifying the \u201ccrawl-delay\u201d directive in your robots.txt<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a\/>Missing Title Tags<\/h3>\n\n\n\n<p>A <title> tag is a key on-page SEO element. It appears in browsers and search results, and helps both search engines and users understand what your page is about.<\/p>\n\n\n\n<p>If a page is missing a title, or a <title> tag is empty, Google may consider it low quality. In case you promote this page in search results, you will miss chances to rank high and gain a higher click-through rate.<\/p>\n\n\n\n<p>Ensure that every page on your website has a unique and concise title containing your most important keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a\/>Broken Internal Links<\/h3>\n\n\n\n<p>Broken internal links lead users from one website to another and bring them to non-existent web pages. Multiple broken links negatively affect user experience and may worsen your search engine rankings because crawlers may think that your website is poorly maintained or coded.<\/p>\n\n\n\n<p>Please note that crawler may detect a working link as broken. Generally, this happens if the server hosting the website you\u2019re referring to blocks search engine crawler from accessing the website.<\/p>\n\n\n\n<p>Please follow all links reported as broken. If a target webpage returns an error, remove the link leading to the error page or replace it with another resource.<\/p>\n\n\n\n<p>If the links reported as broken do work when accessed with a browser, you should contact the website\u2019s owner and inform them about the issue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a\/>Pages Not Crawled<\/h3>\n\n\n\n<p>This issue indicates that our crawler couldn\u2019t access the webpage. There are two possible reasons:<\/p>\n\n\n\n<ul>\n<li>Your site\u2019s server response time is more than 5 seconds<\/li>\n\n\n\n<li>Your server refused access to your webpages<\/li>\n<\/ul>\n\n\n\n<p>Please contact your web hosting technical support team and ask them to fix the issue.<\/p>\n\n\n\n<p>Again, most technical SEO issues that exist can be found and diagnosed <a href=\"https:\/\/hiperion.notion.site\/How-to-Fix-Technical-SEO-Issues-on-Your-Site-to-Get-More-Traffic-c93e10772078457780f7eaf0844788e8#24c17679a0074088a95e59b7698fcf11\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a\/>How to Track the Benefits of Technical SEO Fixes<\/h2>\n\n\n\n<p>Tracking the positive progress after fixing technical SEO issues on your site is important so you can properly gauge your efforts. There are a variety of free and paid tools to achieve this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a\/>Free<\/h3>\n\n\n\n<ul>\n<li>Google Analytics \u2013 You can track increases in metrics such as organic traffic, conversions, time on site, session duration, and more.<\/li>\n\n\n\n<li>Google Search Console \u2013 GSC will give you insight into pure organic traffic, breaking down impressions, clicks, click-through rate, and more.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a\/>Paid<\/h3>\n\n\n\n<p>Semrush \u2013 Semrush is an all-in-one SEO tool that allows you to track vital metrics such as keyword rankings and run comprehensive site audits. These site audits present specifically which errors still exist and which ones have been fixed.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/saasmag.com\/wp-content\/uploads\/2022\/08\/Technical-SaaS-SEO-Ahrefs2-1024x628.png\" alt=\"Technical SaaS SEO Ahrefs\" class=\"wp-image-6496\" width=\"705\" height=\"432\"\/><\/figure>\n\n\n\n<p>Ahrefs \u2013 Ahrefs, also an all-in-one SEO tool, allows you to perform a deep technical analysis of your site to assess and fix technical issues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a\/>Outcomes of a Technical SEO<\/h2>\n\n\n\n<p>Ultimately the goal of a successful technical SEO sprint is one thing: increase your revenue. In order to do that you need to put your website in front of more potential customers. To achieve that, you need to solve technical SEO issues to increase organic growth. We have broken down where to locate concrete organic numbers and how they convert.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a\/>Good Page Experience<\/h3>\n\n\n\n<p>Good Page Experience is an organic channel that can be located in your Google Search Console account under Search Appearance. This channel can be populated after a series of technical SEO issues have been resolved.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/saasmag.com\/wp-content\/uploads\/2022\/08\/Technical-SaaS-SEO-Performance-on-Search-Results2.png\" alt=\"Technical SaaS SEO Performance on Search Results\" class=\"wp-image-6497\" width=\"660\" height=\"457\" srcset=\"https:\/\/saasmag.com\/wp-content\/uploads\/2022\/08\/Technical-SaaS-SEO-Performance-on-Search-Results2.png 660w, https:\/\/saasmag.com\/wp-content\/uploads\/2022\/08\/Technical-SaaS-SEO-Performance-on-Search-Results2-480x332.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 660px, 100vw\"\/><\/figure>\n\n\n\n<p>The traffic you are seeing above was generated for a B2B SaaS client with a global demographic within just days of a successful technical SEO sprint being completed. Metrics at a glance:<\/p>\n\n\n\n<p>Total sprint time: 22 days<br\/>Clicks generated within 30 days: 3,790<br\/>Clicks generated within 120 days: 15,100<br\/>Total sprint cost: $3,495<br\/>Total projected ROI to date: ~$90,000<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a\/>How SEO Converts<\/h3>\n\n\n\n<p>The reason SEO is so beneficial to SaaS companies is because of the intent behind search. SEO traffic in many cases converts at a much higher rate than other channels such as organic social, paid ads, or referral traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/saasmag.com\/wp-content\/uploads\/2022\/08\/Technical-SaaS-SEO-Insights1.png\" alt=\"Technical SaaS SEO Insights\" class=\"wp-image-6498\" width=\"470\" height=\"588\"\/><\/figure>\n\n\n\n<p>How to set up conversion tracking is a conversation for another day, but tracking the monetary value of conversions is the ultimate ROI factor.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/saasmag.com\/wp-content\/uploads\/2022\/08\/Technical-SaaS-SEO-Performance-on-Search-Results1-1024x667.png\" alt=\"Technical SaaS SEO Conversions\" class=\"wp-image-6501\" width=\"599\" height=\"388\"\/><\/figure>\n\n\n\n<p>What could an extra 500+ conversions do for your SaaS company in a 90-day time frame?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a\/>How to Get Technical SEO Help From Here<\/h2>\n\n\n\n<p>Hiperion Marketing has helped numerous SaaS companies dramatically increase conversion, sign-ups, and revenue with their technical SEO sprint framework. If you want to learn more about what Hiperion Marketing has to offer, <a href=\"https:\/\/www.hiperionmarketing.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">check out their website<\/a> for more information.<\/p>\n\n\n\n<p>You can also <a href=\"https:\/\/calendly.com\/hiperionmarketing\/meet-with-jace\" target=\"_blank\" rel=\"noreferrer noopener\">book a call here<\/a>.<\/p>\n\n\n\n<p style=\"font-size:10px\"><em>Citation List<\/em><br\/><em>Research reports<\/em>. BrightEdge. (2022). Retrieved from <a href=\"https:\/\/www.brightedge.com\/resources\/research-reports\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.brightedge.com\/resources\/research-reports<\/a><br\/><em>Search engine market share worldwide<\/em>. StatCounter Global Stats. (n.d.). Retrieved from <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/gs.statcounter.com\/search-engine-market-share<\/a><br\/>Google. (n.d.). <em>Understanding page experience in Google Search results<\/em>. Google. Retrieved August 10, 2022, from <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/experience\/page-experience\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/developers.google.com\/search\/docs\/advanced\/experience\/page-experience<\/a><\/p>\n\n\t\t\t<\/div><script>\n\t\t\t\t(function(d, s, id) {\n\t\t\t\t\tvar js, fjs = d.getElementsByTagName(s)[0];\n\t\t\t\t\tif (d.getElementById(id)) return;\n\t\t\t\t\tjs = d.createElement(s);\n\t\t\t\t\tjs.id = id;\n\t\t\t\t\tjs.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.5\";\n\t\t\t\t\tfjs.parentNode.insertBefore(js, fjs);\n\t\t\t\t}(document, 'script', 'facebook-jssdk'));\n\t\t\t<\/script>\r\n<br>[ad_2]\r\n<br><a href=\"https:\/\/www.saasmag.com\/how-to-increase-saas-sign-ups-with-technical-seo\/\">Source link <\/a>","author":{"@type":"Person","name":"admin","url":"https:\/\/saasnewshubb.com\/author\/admin\/","sameAs":["http:\/\/saasnewshubb.com"]},"articleSection":["SaaS"],"image":{"@type":"ImageObject","url":"https:\/\/www.saasmag.com\/wp-content\/uploads\/2022\/08\/COVER-3.png","width":1920,"height":0},"publisher":{"@type":"Organization","name":"","url":"https:\/\/saasnewshubb.com","logo":{"@type":"ImageObject","url":""},"sameAs":[]}}</script> <script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"hentry","entry-title":"How to Increase SaaS Sign-ups With Technical SEO","published":"2023-07-07 02:07:20","updated":"2023-07-07 02:07:20"}</script> <script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/saasnewshubb.com","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/saasnewshubb.com\/category\/saas\/","name":"SaaS"}},{"@type":"ListItem","position":3,"item":{"@id":"https:\/\/saasnewshubb.com","name":"Home"}},{"@type":"ListItem","position":4,"item":{"@id":"https:\/\/saasnewshubb.com\/category\/saas\/","name":"SaaS"}}]}</script> <script type='text/javascript'> /* <![CDATA[ */ var wpforms_settings = {"val_required":"This field is required.","val_email":"Please enter a valid email address.","val_email_suggestion":"Did you mean {suggestion}?","val_email_suggestion_title":"Click to accept this suggestion.","val_email_restricted":"This email address is not allowed.","val_number":"Please enter a valid number.","val_number_positive":"Please enter a valid positive number.","val_confirm":"Field values do not match.","val_checklimit":"You have exceeded the number of allowed selections: {#}.","val_limit_characters":"{count} of {limit} max characters.","val_limit_words":"{count} of {limit} max words.","val_recaptcha_fail_msg":"Google reCAPTCHA verification failed, please try again later.","val_empty_blanks":"Please fill out all blanks.","uuid_cookie":"","locale":"en","wpforms_plugin_url":"https:\/\/saasnewshubb.com\/wp-content\/plugins\/wpforms-lite\/","gdpr":"","ajaxurl":"https:\/\/saasnewshubb.com\/wp-admin\/admin-ajax.php","mailcheck_enabled":"1","mailcheck_domains":[],"mailcheck_toplevel_domains":["dev"],"is_ssl":"1"} /* ]]> */ </script> <script type="text/javascript">;!function(){"use strict";window.jnews=window.jnews||{},window.jnews.first_load=window.jnews.first_load||{},window.jnews.first_load=function(){var e=this,t=jnews.library,n="object"==typeof jnews&&"object"==typeof jnews.library;e.data=null,e.run_ajax=!0,e.run_loginregister=!0,e.clear=function(){e.run_ajax=!0,e.run_loginregister=!0,e.data=null},e.init=function(){n&&(t.globalBody.querySelectorAll(".jeg_popup_account").length&&jnews.loginregister&&e.run_loginregister&&(e.run_loginregister=!1,jnews.loginregister.init(),jnews.loginregister.hook_form()),jfla.length&&e.run_ajax&&(e.run_ajax=!1,e.do_ajax({action:"jnews_first_load_action",jnews_id:jnewsoption.postid,load_action:jfla})))},e.update_counter=function(){if(n){var o={total_view:t.globalBody.querySelectorAll(".jeg_share_stats .jeg_views_count .counts"),total_share:t.globalBody.querySelectorAll(".jeg_share_stats .jeg_share_count .counts"),total_comment:t.globalBody.querySelectorAll(".jeg_meta_comment a span")};t.forEach(Object.entries(e.data.counter),(function([e,n]){o[e].length&&t.forEach(o[e],(function(e,o){t.setText(e,n)}))}))}},e.do_ajax=function(o){if(n){var a=new XMLHttpRequest;a.onreadystatechange=function(){XMLHttpRequest.DONE===a.readyState&&200==a.status&&(e.data=JSON.parse(a.responseText),e.data.counter&&"object"==typeof e.data.counter&&e.update_counter())},a.open("POST",jnews_ajax_url,!0),a.setRequestHeader("Content-Type","application/x-www-form-urlencoded; charset=UTF-8"),a.send(t.httpBuildQuery(o))}}},window.jnews.first_load=new window.jnews.first_load,jnews.first_load.init()}();</script></body> </html>