For many years, brands talked at their customers instead of with them. Marketers told customers what they wanted, rather than asking them what they needed. Advertisers addressed everyone with a...

In today’s digital world, social media has become one of the most powerful tools for businesses to connect with their prospects and clients. Social selling is the art of using...

Q: I’m a startup founder weighing multiple VC term sheets at similar valuations. How should I choose? My force-ranked list of criteria: #1.  Who do I truly trust the most?...

Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out...

Social commerce is a boon for brands all over the world. With more than half the global population on social media, channels like TikTok, Instagram, and Facebook represent a huge...

So two recent data analyses across both private and public SaaS companies interestingly showed basically the same thing: for the best SaaS companies, on average, growth in Q1 was down...

The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how...

Put bluntly, your website matters. Not considering it a critical part of your marketing could cost you revenue and end a customer relationship before it even begins. On the flip...

So this post isn’t meant to be a sub-tweet, or a sub-post — it’s just a general learning over the years.  So please, no one take this personally.  It’s not...

According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds...