In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment...

Go behind the scenes with #AskTheTrailblazer host Jaylena Lomenech to discover the magic formula of sharing knowledge to grow careers in the Salesforce ecosystem. As someone who made a career...

Welcome to the world of Customer Relationship Management (CRM) automation, where businesses can streamline their sales, marketing, and customer service processes to improve efficiency and drive growth. Integrating the right...

So another quiet SaaS success story is Jamf after a quiet IPO in 2020.  The #1 player for enterprises and businesses managing Apple devices, it’s quietly grown over 20 years...

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled...

A recent consumer survey found that 76 percent of respondents would stop doing business with a company after just one bad experience. Reasons include high prices, rude agents, long hold...

So Zoom and Shopify are the latest SaaS leaders to do price increases — albeit very differently. First up is Zoom.  While some of the increases vary, the low-end plans...

Experimental navigation, scrolling effects, and structured typography are just a few of the top web design trends you’ll see in 2023. Regularly updating your website to ensure it feels modern,...

I know things can be tough out there but Gartner last week still predicted enterprise software would grow 9.3% this year to a total of $856,029,000,000 in spend in 2023...

Over the past year, we've seen a major shift when it comes to the importance of building social communities. And, as of 2023, 90% of social media marketers say building...