A brand promise is more than a tagline. It's a way to show customers what your brand can offer that no one else can. Like other kinds of promises, brand...

Generative AI has raised considerable buzz lately, but with this hype comes a lot of misconceptions and confusion on how it can help marketers. With customer expectations rising and personalization...

So one recent survey we did really brought out a healthy debate:  does your VP of Sales really need to be a product expert? Many of the comments said it...

To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand's purpose and shows why your brand is worth...

Salesforce helps more than 150,000 customers in every industry connect with their customers. People around the world rely on our Customer Relationship Management (CRM) platform and Salesforce Customer 360 to...

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Many businesses changed their strategy to incorporate virtual or hybrid...

Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through...

We’re living through a time in which the rights, lives, and autonomy of women across the globe continue to be threatened. While we recognize the accomplishments and contributions of women...

From the SaaStock 2022 Bootstrap Stage: Patrick Campbell, Founder & CEO Profitwell and CSO Paddle, shares what bootstrappers do better than venture backed companies (and the tactics they used to...

Here's the thing about venture right now Seed stage remains vibrant, similar to any of past 5-6 years Series A and later has gotten over 2021, and is back in...