SaaS News

If you work in sales or marketing, you’ve probably heard of email automation. You must maintain contact with your prospects...

The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. In order to understand why,...

So there’s a lot of angst in VC today.  And a lot of it is around bridge rounds.  What’s a...

The marketing world moves at the speed of light. As a marketer at any experience level, keeping up with these...

What is Marketing Automation? Marketing Automation Services refers to the usage of any automation service to automate any kind of...

“Our selling motions may never be the same.” “Competitive intensity is only going to increase … we could fall behind.” ...

Each week, we round up our most popular content so you can catch up on anything you may have missed....

The creator economy is built around influencers and their audiences. As audiences put a significant amount of trust in their...

As your business grows, you may find that you need to start using the software as a service (SaaS) products....

Like most companies, Salesforce has data in many places. Our core data, such as accounts, contacts, leads and opportunities, lives...